Every purchase from Kindness & Co helps Mind campaign for real, systemic change across the mental health system in England and Wales — Mind campaigns for change on issues that affect anyone with a mental health problem. From health services and legal rights to employment. Empowering the voices of those of us with lived experience, Mind holds governments to account, working with partners to demand better and to build a fairer system.
Why Mind’s campaigns matter now
Mind campaigns to end mental health injustices and provides information and services so that everyone can access mental health support when they need it.
Devastating benefit cuts
In March 2025, the UK government announced £4.8 billion in social security cuts. These threaten to undermine the mental wellness of countless individuals, making it harder to stay connected, cope, and move forward. Mind is responding by urging supporters to contact their MPs and speak out against these harmful cuts.
Young people deserve better
Today, 1 in 5 young people face a mental health challenge, yet too many struggle without timely support. Mind is calling for the government to establish a network of early support hubs across England—because early help can make all the difference.
Mental health hospitals are broken
Many hospitals are rundown, cold, and isolating, and patients’ voices often go unheard. Through its “Raise the Standard” campaign, Mind is pushing for safer, more nurturing mental healthcare settings, places designed with understanding, kindness, and dignity in mind.
What Mind is campaigning for
Your Kindness & Co purchase helps Mind push for:
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A halt to social security cuts impacting vulnerable groups
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Reform of the Mental Health Act to strengthen patient rights and autonomy
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Better standards and environments in mental health hospitals
Funding for early intervention hubs supporting young people
If you choose Mind as your chosen charity at checkout, we donate 25% of gross profits.
You can join the movement too
Becoming a Mind campaigner is easy. Just click this link and complete the short webform. As a campaigner, you might:
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Email your MP about the issues that matter
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Sign petitions
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Share your own story—with support and solidarity
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Add your voice to the causes Mind champions
“I love the fact that campaigning actually leads to results.”
Ebony, Mind campaigner
Your shopping really does matter. Each purchase from Kindness & Co strengthens Mind’s ability to demand dignity, respect, and real change in mental health care and supports real people like Melissa. Join the fight, because kindness still has power.
Engage with Mind
Campaigning is just one way you can help Mind. Learn more about donations, volunteering, fundraising opportunities, and other ways to get involved.
