Where your kindness goes
Every time you buy from us, we’ll give a portion of the profits straight to one of four incredible charities. You choose where it goes, they’ll make sure it makes a difference.
Our vision
Imagine a world where giving back is second nature. Where your hoodie helps someone feel seen. Where your tee supports real change. Join us to create a community-led Kindness Culture movement that positively impacts society.
Our Values
We’re stitched together by what we stand for.
Abundance
We’re optimistic, generous and focus on what we already have, rather than what’s lacking.
Quality
We build our products and community with longevity in mind
Community
We believe we’re more impactful when we work together
Kindness
We’re selfless, caring, compassionate and unconditionally kind
