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You’re helping real people get access to the support they need because you chose to pay kindness forward. You didn’t just buy something, you backed something. Here’s where your money went…
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Tackling loneliness together Aug 07, 2025 -
Bringing light after loss Aug 07, 2025
Want to do more?
Shopping with heart is just the start. Join our Kindness Club to get updates from our charity partners and discover hands-on ways you can support your community.
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Kindness paid forward each time you shop
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Ethically sourced products, made in the UK
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Reusable and recyclable packaging made in the UK
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Charity donations with every purchase